Adam Warburton

Mobile Innovation Manager
Travelex

As Travelex’s Head of Mobile, Adam Warburton is leading the creation of high-value, customer-centric mobile products for their growing user base; both online and offline. He collaborates with world-class product managers, designers, engineers and testers throughout his hands on role. Previously, as ASDA’s Mobile Innovation Manager, Adam was responsible for new mCommerce propositions that enriched the in-store experience for their customers with his key successes including: launching the ASDA iPad App, Android Tablet App and a UK trail of iBeacon technology.

Check out the incredible speaker line-up to see who will be joining Adam.

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Day 2

Wednesday, December 2nd, 2015

15:20 360° Perspective : The innovations and red herrings of mobile tech – how to make wise investments in a rapidly changing ecosystem

It is clear that, despite finite resources to invest, brands must continue to further their commitment to mCommerce and develop a mobile-first mind-set that permeates their entire eCommerce team. However, the pace of which this vertical is growing can make for a daunting and seemingly impossible task to identify the critical investments from the unnecessary. Therefore, to help guide you, this panel will cover:

What technology have retailers seen a good ROI case for?
Evaluating new solutions: What is the biggest priority in mobile in the next 12 months?
Which mobile technologies will disappear in the next 2-5 years?
What will be the biggest disruptors in mobile technology in the next 2-3 years? How you can prepare for them?